See the ads and the engine behind any Shopify store
Enter a store domain to see its platform, theme, apps, product catalogue and the Facebook and Instagram ads sending traffic to it.
Successful Shopify stores leave clues everywhere: in the apps they install, the products they launch and the ads they run. Looking at all three together tells you how a store really makes money.
Store DNA in Media Ads Library analyses any store in about ten seconds. It detects the platform and theme, more than thirty apps and pixels, the public product catalogue with prices and newest launches, and the ads in our library that link to the domain, along with the advertisers running them.
Full tech stack
Detect review apps, email tools, subscriptions, payments, pixels and more.
Catalogue insights
Product count, price range, product types and the newest items added.
Ads to the domain
See the Facebook and Instagram ads that send traffic to the store.
How to analyse a Shopify store
Enter the domain
Type any store domain, for example a competitor's website.
Read the stack
See the platform, theme and apps the store uses.
Study the catalogue
Check product count, price range and recent launches.
Open the ads
Browse the ads that link to the store and the advertisers behind them.
Track the brand
Add the advertiser to your tracker to follow new launches.
Everything in one research workspace
Media Ads Library combines ad search, competitor tracking, organisation and AI writing so you move from research to new creative without switching tools.
Discover ads with real previews
Search millions of Facebook and Instagram ads by keyword or brand. Filter by niche, format, status, country, call to action and how long an ad has been running. Hover a card to play the video, open it to see every text variation, the landing page and the placements Meta used.
Advertiser profiles
Every brand gets a profile with all of its ads, a 12 month launch timeline, the share of video, image and carousel creative, its favourite calls to action, top countries and the landing domains it sends traffic to. Similar brands are listed so you can map a whole category.
Brand tracker with alerts
Track any advertiser and their newest ads land in your tracker and notifications. See how many new ads each brand launched since your last visit, so weekly competitor reviews take minutes instead of hours.
Swipe file and boards
Save any ad with one click and organise your swipe file into colour-coded boards by client, product or angle. Pro and Agency plans can share boards with a public link, perfect for creative briefs and client approvals.
AI studio
Break down why an ad works, generate ten hooks across proven angles, write complete ad copy variations, remix a competitor's structure for your product, script UGC videos scene by scene, generate headlines that fit Meta placements and transcribe video ads.
Store DNA
Enter any store domain to see its platform and theme, more than thirty detected apps and pixels, the public product catalogue with price range and newest launches, and the ads in the library that send traffic to it.
Why store context matters
An ad on its own does not tell you whether a business is healthy. The store does. A store with hundreds of products and a few ads is testing broadly. A store with five products and dozens of long-running ads is scaling a winner.
Apps reveal strategy too. Subscription apps signal a repeat-purchase model, upsell apps signal a focus on order value and review apps show how the store builds trust.
Recent product launches show where a store is heading, often before the ads for those products appear.
Who uses it
Competitor teardown
Understand a competitor's full growth engine.
App selection
See which apps successful stores in your niche use.
Pricing research
Compare price ranges and product mixes.
Agency audits
Benchmark a client's store against category leaders.
Product discovery
Find new launches from fast-moving stores.
Investment research
Get a quick read on a brand before a deal.
Browse real ad examples
Simple plans
Start free. Upgrade when you need more searches, boards, tracked brands and AI generations. Prices shown per month when billed monthly.
Explore the library
For solo sellers
For growing brands
For teams and agencies
Frequently asked questions
Does Store DNA work for non-Shopify stores?
It detects many platforms and apps on any website. Catalogue details are available for public Shopify stores.
How accurate is app detection?
It looks for known code signatures on the storefront. Some apps load only on certain pages, so treat results as a strong indicator.
Can I see a store's sales?
We do not estimate sales. We show catalogue, apps and advertising activity, which are observable facts.
How often is the analysis updated?
Results are cached for 24 hours and you can re-run the analysis anytime.
Can I see ads for a domain?
Yes. We show ads in our library whose landing page is on that domain.
Where does the ad data come from?
Every ad comes from the public Meta Ad Library. We index it, keep ads searchable after they stop running and add creative previews, advertiser profiles and filters.
Is there a free plan?
Yes. The free plan lets you search, save ads to a board and track a brand without a card. Paid plans add more searches, boards, tracked brands, downloads and AI generations.
How do payments work?
Customers in India pay in rupees through Razorpay with UPI, cards and netbanking. Everyone else pays in US dollars through PayPal, which accepts PayPal balance and major cards.
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.