See every ad your competitors run on Facebook and Instagram
Find their winners, follow their launches and turn what you learn into better ads, without guessing what works.
Your competitors are testing new ads every week, and the results are visible to anyone who knows where to look. The ads they keep running are the ones that make money. The ones they turn off after a few days did not work. That makes competitor ads one of the most valuable sources of free market research you have.
Media Ads Library makes this research fast. Open any advertiser to see every ad they have run, a 12 month timeline of launches, the formats and calls to action they prefer, the countries they target and the landing domains they send traffic to. Track them, and new ads land in your notifications.
Every ad, one profile
Advertiser profiles bring all of a brand's ads together with launch timelines, formats, calls to action and top markets.
Winners first
See which ads have been running longest, the strongest public signal of what is profitable.
Alerts, not manual checks
Track competitors and get notified when they launch something new.
How to spy on competitor ads
Search the competitor
Type their brand name or paste their Facebook page or Ad Library link.
Open their profile
See every ad, their launch timeline and the formats and calls to action they rely on.
Find the winners
Look at their oldest active ads and the concepts they run in many variations.
Track them
Add them to your brand tracker so new launches appear in your feed and notifications.
Turn insights into ads
Save winners to a board, then use the AI studio to remix the structure for your own product.
Everything in one research workspace
Media Ads Library combines ad search, competitor tracking, organisation and AI writing so you move from research to new creative without switching tools.
Discover ads with real previews
Search millions of Facebook and Instagram ads by keyword or brand. Filter by niche, format, status, country, call to action and how long an ad has been running. Hover a card to play the video, open it to see every text variation, the landing page and the placements Meta used.
Advertiser profiles
Every brand gets a profile with all of its ads, a 12 month launch timeline, the share of video, image and carousel creative, its favourite calls to action, top countries and the landing domains it sends traffic to. Similar brands are listed so you can map a whole category.
Brand tracker with alerts
Track any advertiser and their newest ads land in your tracker and notifications. See how many new ads each brand launched since your last visit, so weekly competitor reviews take minutes instead of hours.
Swipe file and boards
Save any ad with one click and organise your swipe file into colour-coded boards by client, product or angle. Pro and Agency plans can share boards with a public link, perfect for creative briefs and client approvals.
AI studio
Break down why an ad works, generate ten hooks across proven angles, write complete ad copy variations, remix a competitor's structure for your product, script UGC videos scene by scene, generate headlines that fit Meta placements and transcribe video ads.
Store DNA
Enter any store domain to see its platform and theme, more than thirty detected apps and pixels, the public product catalogue with price range and newest launches, and the ads in the library that send traffic to it.
What competitor ads really tell you
A single ad tells you little. A pattern tells you a lot. When a brand runs ten variations of one video with different first lines, they are testing hooks. When the same angle appears across several products, the angle is the winner. When a brand suddenly launches many ads in one month, they are pushing a new product or offer.
Launch timelines make these patterns visible. You can see busy months, quiet months and when a brand changed direction. Combined with format and call to action breakdowns, you understand not only what they run, but how they run their advertising.
The goal is not to copy. Direct copies rarely perform as well as the original and can create legal problems. The goal is to learn faster than you could by testing everything yourself.
Who uses it
Brands
Know what direct competitors are testing and scaling every week.
Agencies
Monitor competitors for every client and share boards in reporting.
Media buyers
Find proven angles before briefing new creative.
Founders
Understand how category leaders advertise before you raise budget.
Creative strategists
Build swipe files of the strongest hooks in your niche.
Product teams
See which products competitors push hardest.
Browse real ad examples
Simple plans
Start free. Upgrade when you need more searches, boards, tracked brands and AI generations. Prices shown per month when billed monthly.
Explore the library
For solo sellers
For growing brands
For teams and agencies
Frequently asked questions
Is spying on competitor ads legal?
Yes. The data comes from Meta's public Ad Library. Studying ads for learning is normal, copying protected creative is not.
Can I see how much competitors spend?
Meta only discloses spend for political and social issue ads. Running time, launch volume and variations are the best signals for commercial ads.
How many competitors can I track?
It depends on your plan, from one brand on the free plan to hundreds on the Agency plan.
Will competitors know I am tracking them?
No. Tracking uses public data and is completely private to your account.
Can I find a competitor by their website?
Yes. Store DNA shows the ads that send traffic to a domain and the advertisers behind them.
Where does the ad data come from?
Every ad comes from the public Meta Ad Library. We index it, keep ads searchable after they stop running and add creative previews, advertiser profiles and filters.
Is there a free plan?
Yes. The free plan lets you search, save ads to a board and track a brand without a card. Paid plans add more searches, boards, tracked brands, downloads and AI generations.
How do payments work?
Customers in India pay in rupees through Razorpay with UPI, cards and netbanking. Everyone else pays in US dollars through PayPal, which accepts PayPal balance and major cards.
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.