Competitor ad research that keeps up with your market
Understand how every competitor advertises, see what they launch next and brief better creative with real references.
Competitor research is usually a one-off exercise: someone screenshots a few ads before a planning meeting and the insights are stale a week later. Meanwhile competitors keep testing and scaling new ideas.
Media Ads Library turns competitor research into an ongoing system. Advertiser profiles summarise everything a brand runs. The brand tracker brings new launches to you. Boards keep your team's references organised, and the AI studio helps you turn insights into new creative.
Advertiser intelligence
Launch timelines, creative formats, calls to action, top markets and landing domains for every brand.
Always current
New ads from tracked brands appear in your feed and notifications.
From insight to brief
Save references to boards, break ads down with AI and write your own versions.
A competitor research system in five steps
List your competitors
Include direct rivals, adjacent brands and category leaders.
Track them
Add each one to your brand tracker.
Review weekly
Check new launches and long-running ads every week.
Document patterns
Save notable ads to boards with notes about the angle and hook.
Brief and test
Turn the strongest patterns into new concepts for your brand and test them.
Everything in one research workspace
Media Ads Library combines ad search, competitor tracking, organisation and AI writing so you move from research to new creative without switching tools.
Discover ads with real previews
Search millions of Facebook and Instagram ads by keyword or brand. Filter by niche, format, status, country, call to action and how long an ad has been running. Hover a card to play the video, open it to see every text variation, the landing page and the placements Meta used.
Advertiser profiles
Every brand gets a profile with all of its ads, a 12 month launch timeline, the share of video, image and carousel creative, its favourite calls to action, top countries and the landing domains it sends traffic to. Similar brands are listed so you can map a whole category.
Brand tracker with alerts
Track any advertiser and their newest ads land in your tracker and notifications. See how many new ads each brand launched since your last visit, so weekly competitor reviews take minutes instead of hours.
Swipe file and boards
Save any ad with one click and organise your swipe file into colour-coded boards by client, product or angle. Pro and Agency plans can share boards with a public link, perfect for creative briefs and client approvals.
AI studio
Break down why an ad works, generate ten hooks across proven angles, write complete ad copy variations, remix a competitor's structure for your product, script UGC videos scene by scene, generate headlines that fit Meta placements and transcribe video ads.
Store DNA
Enter any store domain to see its platform and theme, more than thirty detected apps and pixels, the public product catalogue with price range and newest launches, and the ads in the library that send traffic to it.
What to look for in competitor ads
Start with time. Ads that run for months are likely profitable. Then look for repetition: many variations of one concept mean it is being scaled. Watch for spikes in launch volume, which often mean a new product or a sale.
Next look at structure: the hook, the angle, the proof, the offer and the format. Record them consistently so patterns across many ads become obvious.
Finally follow the click. The landing page and store behind an ad explain its economics. Store DNA shows the platform, apps and catalogue behind any domain.
Who uses it
Quarterly planning
Ground creative plans in what the market is rewarding.
Launch monitoring
Know when competitors launch products or sales.
Agency reporting
Show clients what competitors did this month.
Positioning
Find angles nobody in your category is using.
Pricing and offers
See which offers and bundles competitors advertise.
Creative hiring
Brief freelancers with clear references.
Browse real ad examples
Simple plans
Start free. Upgrade when you need more searches, boards, tracked brands and AI generations. Prices shown per month when billed monthly.
Explore the library
For solo sellers
For growing brands
For teams and agencies
Frequently asked questions
How is this different from the Meta Ad Library?
We organise ads by advertiser with timelines and breakdowns, keep history, and add tracking, boards and AI tools.
Can I share research with my team?
Yes. Boards can be shared with a public link on Pro and Agency plans.
How often should I review competitors?
Weekly works for most teams. The tracker makes it a quick review.
Can I research competitors in other countries?
Yes. Filter by country to see what runs in each market.
Do you show competitor spend?
Meta does not disclose spend for commercial ads, so we focus on running time, volume and variations.
Where does the ad data come from?
Every ad comes from the public Meta Ad Library. We index it, keep ads searchable after they stop running and add creative previews, advertiser profiles and filters.
Is there a free plan?
Yes. The free plan lets you search, save ads to a board and track a brand without a card. Paid plans add more searches, boards, tracked brands, downloads and AI generations.
How do payments work?
Customers in India pay in rupees through Razorpay with UPI, cards and netbanking. Everyone else pays in US dollars through PayPal, which accepts PayPal balance and major cards.
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.