UTM link builder
Track which campaigns, ad sets and ads drive revenue in Google Analytics or Shopify. This builder adds UTM tags to your landing page with Meta dynamic parameters already filled in.
The values in double curly braces are Meta dynamic parameters. Meta replaces them with the real campaign, ad set and ad names when the ad is clicked.
https://yourstore.com/products/item?utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}How to use this tool
- 1Paste your landing page URL.
- 2Keep the suggested source and medium or change them to your naming convention.
- 3Keep the dynamic parameters so Meta fills in names automatically.
- 4Copy the generated link.
- 5Paste the tags into the URL parameters field of your Meta ad.
What UTM parameters do
UTM parameters are tags added to a URL that tell analytics tools where a visit came from. The five standard tags are source, medium, campaign, content and term.
Meta dynamic parameters
Meta can insert names automatically. Use {{campaign.name}}, {{adset.name}} and {{ad.name}} so you never type names by hand and every ad is tracked consistently.
- utm_source=facebook
- utm_medium=paid_social
- utm_campaign={{campaign.name}}
- utm_term={{adset.name}}
- utm_content={{ad.name}}
Frequently asked questions
Do UTM tags affect ad performance?
No. They only add tracking information to the URL.
Where do I add UTM parameters in Meta?
In the ad level settings under tracking, in the URL parameters field.
Should I use lowercase?
Yes. Analytics tools treat Facebook and facebook as different sources, so keep tags lowercase and consistent.
Can I use UTM tags with Shopify?
Yes. Shopify and Google Analytics both read UTM tags to attribute sessions and orders.
What medium should I use?
Many teams use paid_social or cpc for paid Meta ads. Choose one and use it everywhere.
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