12 free tools, no sign-up
Free tools for Facebook and Instagram advertisers
Plan budgets, check profitability, track every click and write better ads. Every calculator runs instantly in your browser.
Calculators
Facebook ad cost calculatorPlan a Facebook or Instagram campaign before you spend a cent.ROAS calculatorReturn on ad spend tells you how much revenue every dollar of advertising brings back.Break-even ROAS calculatorBefore you judge any campaign, you need to know the line between profit and loss.CPM calculatorCPM is the price of reaching people.CPA calculatorCost per acquisition tells you what you pay to win one customer or order.CTR calculatorClick-through rate shows how many people who see your ad take action.Dropshipping profit calculatorA product can look like a winner and still lose money.Profit margin calculatorMargin and markup are easy to confuse.
AI generators
Copywriting
Tracking
See what your competitors are running right now
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.