CTR calculator
Click-through rate shows how many people who see your ad take action. It is the clearest signal of whether your hook and creative are working.
This is a typical link click-through rate for ecommerce ads on Meta.
How to use this tool
- 1Enter link clicks.
- 2Enter impressions.
- 3Read your CTR and clicks per 1,000 impressions.
- 4Use the feedback to decide whether to test new creative.
- 5Compare CTR between ads in the same ad set to find winners.
The CTR formula
CTR equals clicks divided by impressions, multiplied by 100. 380 link clicks from 31,000 impressions is a CTR of about 1.23%.
Meta shows two CTRs. CTR (all) counts every click, including profile and see more clicks. Link CTR counts only clicks to your website, which is the number that matters for ecommerce.
How to improve CTR
- Open with a hook that names a pain point or a surprising result
- Show the product in use within the first two seconds of video
- Use a clear offer in the headline
- Refresh creatives when frequency climbs and CTR falls
Frequently asked questions
What is a good CTR for Facebook ads?
For ecommerce link CTR, around 1% to 1.5% is common and above 2% is strong. It varies by niche, placement and audience temperature.
Why is my CTR high but sales low?
The ad may attract curiosity clicks that do not match the offer, or the landing page may not deliver on the ad's promise.
Does CTR affect cost?
Indirectly. Ads people engage with tend to deliver more efficiently, which can lower your cost per result.
Should I use CTR (all) or link CTR?
Use link CTR for campaigns that send traffic to a website.
How long should I wait before judging CTR?
Wait until an ad has a few thousand impressions so the number is not driven by randomness.
See which Facebook and Instagram ads your competitors keep running, the clearest signal of what is profitable in your niche.