Ad copy character counter
Meta trims long text on most placements. Paste your primary text, headline and description to see exactly how they fit the recommended lengths.
Meta shows about 125 characters before the see more link
Around 40 characters avoids truncation on most placements
Around 30 characters, shown on some placements only
How to use this tool
- 1Paste your primary text.
- 2Add your headline and description.
- 3Watch the bars turn amber when text runs past the recommended length.
- 4Move your hook into the first 125 characters.
- 5Check emoji and hashtag counts before publishing.
Facebook and Instagram text lengths
| Field | Recommended | What happens if longer |
|---|---|---|
| Primary text | About 125 characters | Text is cut with a see more link |
| Headline | About 40 characters | Text may be truncated |
| Description | About 30 characters | Often hidden on mobile placements |
Long copy can still work, many top advertisers run long primary text. What matters is that the first line, which is always visible, earns the click on see more.
Tips for ad copy that fits
- Put the hook in the first sentence
- Keep headlines benefit led and specific
- Use line breaks to make long copy scannable
- Use emoji sparingly as visual bullets
Frequently asked questions
What is the character limit for Facebook primary text?
Meta allows long text, but shows only about 125 characters before truncating on many placements.
How long should a Facebook headline be?
Around 40 characters or less avoids truncation on most placements.
Does long ad copy work?
Yes for many products, especially higher priced ones. The opening line must still be strong because it is all most people see.
Do emoji count as characters?
Yes. Some emoji count as two characters in certain systems, so leave some margin.
Are the limits the same on Instagram?
Instagram truncates captions too. Keep the main message at the start for both platforms.
See which Facebook and Instagram ads your competitors keep running, the clearest signal of what is profitable in your niche.