The Facebook Ad Library, made searchable
Search millions of real Facebook and Instagram ads with playable video previews, filters that matter to marketers and history that does not disappear when an ad stops.
The Meta Ad Library is the most important public source of advertising data in the world. Every ad that runs on Facebook, Instagram, Messenger and Threads appears there. But it was built for transparency, not for marketers. You can look up one advertiser at a time, filters are basic and ads vanish from view once they stop running.
Media Ads Library takes the same public data and turns it into a research tool. Search ad text and brand names together, filter by niche, format, call to action, country and how long an ad has been running, and open any ad to see the full creative, the landing page and every text variation.
Search the way marketers think
Look for products, hooks, offers or brands in one search box, then narrow by niche, country, format and call to action.
Find proven winners instantly
Filter to ads running 30, 90 or 180 days or sort by longest running to surface the ads brands keep paying for.
Keep the history
Ads stay searchable after they stop running, so you can study what worked last season and how competitors evolved.
How to search Facebook ads in five steps
Type a product, keyword or brand
Search ad text and advertiser names together, for example power bank, free shipping or a competitor's name.
Pick your filters
Choose a niche, format, country, call to action and minimum running time to focus on what matters.
Sort by longest running
Bring proven ads to the top. Long-running ads are the clearest public sign of profitable creative.
Open the ad
Play the video, read every text variation, see the landing page and jump to the advertiser profile.
Save or track
Save the ad to a board for your next brief, or track the brand to get notified when it launches new ads.
Everything in one research workspace
Media Ads Library combines ad search, competitor tracking, organisation and AI writing so you move from research to new creative without switching tools.
Discover ads with real previews
Search millions of Facebook and Instagram ads by keyword or brand. Filter by niche, format, status, country, call to action and how long an ad has been running. Hover a card to play the video, open it to see every text variation, the landing page and the placements Meta used.
Advertiser profiles
Every brand gets a profile with all of its ads, a 12 month launch timeline, the share of video, image and carousel creative, its favourite calls to action, top countries and the landing domains it sends traffic to. Similar brands are listed so you can map a whole category.
Brand tracker with alerts
Track any advertiser and their newest ads land in your tracker and notifications. See how many new ads each brand launched since your last visit, so weekly competitor reviews take minutes instead of hours.
Swipe file and boards
Save any ad with one click and organise your swipe file into colour-coded boards by client, product or angle. Pro and Agency plans can share boards with a public link, perfect for creative briefs and client approvals.
AI studio
Break down why an ad works, generate ten hooks across proven angles, write complete ad copy variations, remix a competitor's structure for your product, script UGC videos scene by scene, generate headlines that fit Meta placements and transcribe video ads.
Store DNA
Enter any store domain to see its platform and theme, more than thirty detected apps and pixels, the public product catalogue with price range and newest launches, and the ads in the library that send traffic to it.
Why marketers outgrow the official library
The official library is excellent for checking a single brand today. It becomes slow when you need to understand a market. You cannot sort by running time, filter by call to action or save anything, and most commercial ads disappear once they stop running outside the European Union.
Marketers need a different shape of tool. They want to compare dozens of advertisers in a niche, see who has been running the same creative for months and collect references for the creative team. That is exactly the workflow Media Ads Library is built around.
Because we keep ads after they stop, you also get context the live library cannot give you, such as how often a brand launches new creative, which months they are most active and which formats they rely on.
Who uses it
Competitor research
See every ad a competitor runs, their oldest active ads and how their creative changes over time.
Creative inspiration
Browse long-running ads in your niche to collect hooks, formats and offers for your next brief.
Product research
Spot products that many stores advertise for weeks, a strong sign of real demand.
Agency pitches
Build a board of category winners for a prospect and share it with a public link.
Market entry
Filter by country to see what works in a new market before you launch there.
Copywriting
Read the full text of winning ads and remix their structure with the AI studio.
Browse real ad examples
Simple plans
Start free. Upgrade when you need more searches, boards, tracked brands and AI generations. Prices shown per month when billed monthly.
Explore the library
For solo sellers
For growing brands
For teams and agencies
Frequently asked questions
Is this the same as the Facebook Ad Library?
It uses the same public data, but adds search across text and brands, marketing filters, history, saving, tracking and AI tools.
Can I see Instagram ads too?
Yes. Ads that run on Instagram are included and you can filter by platform.
Can I play video ads?
Yes. Ads with video creative play right in the preview and on hover in the grid.
How fresh is the data?
The library is updated every day and creative previews are refreshed when you open an ad.
Do I need a Facebook account?
No. You only need a free Media Ads Library account.
Where does the ad data come from?
Every ad comes from the public Meta Ad Library. We index it, keep ads searchable after they stop running and add creative previews, advertiser profiles and filters.
Is there a free plan?
Yes. The free plan lets you search, save ads to a board and track a brand without a card. Paid plans add more searches, boards, tracked brands, downloads and AI generations.
How do payments work?
Customers in India pay in rupees through Razorpay with UPI, cards and netbanking. Everyone else pays in US dollars through PayPal, which accepts PayPal balance and major cards.
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.