Search Instagram ads with real previews
Find the Instagram ads brands keep running, from Reels and Stories to feed ads, and see exactly how top advertisers use the platform.
Instagram does not have a separate ad library. Its ads appear in the Meta Ad Library alongside Facebook ads, and finding Instagram-specific creative there can be slow. Yet Instagram is where many brands run their most visual, creator-style ads, especially in Reels and Stories.
Media Ads Library lets you filter to ads that run on Instagram, play the video creative right in the grid, and study how brands adapt their creative for vertical placements. Every ad opens with its text, landing page and placement list.
Instagram filter
Show only ads delivered on Instagram, including those that also run on Facebook and Threads.
Vertical video previews
Hover to play Reels-style creative and open any ad to watch it in full.
Creator-style inspiration
Find UGC and creator ads that feel native to Instagram and keep running for months.
How to find Instagram ads
Choose Instagram
Select the Instagram platform filter in Discover.
Add a keyword or niche
Search a product or pick a niche such as beauty or fashion.
Filter to video
Show video ads to focus on Reels and Stories style creative.
Sort by longest running
Bring proven Instagram ads to the top.
Save and brief
Save the best to a board and brief your creators with real references.
Everything in one research workspace
Media Ads Library combines ad search, competitor tracking, organisation and AI writing so you move from research to new creative without switching tools.
Discover ads with real previews
Search millions of Facebook and Instagram ads by keyword or brand. Filter by niche, format, status, country, call to action and how long an ad has been running. Hover a card to play the video, open it to see every text variation, the landing page and the placements Meta used.
Advertiser profiles
Every brand gets a profile with all of its ads, a 12 month launch timeline, the share of video, image and carousel creative, its favourite calls to action, top countries and the landing domains it sends traffic to. Similar brands are listed so you can map a whole category.
Brand tracker with alerts
Track any advertiser and their newest ads land in your tracker and notifications. See how many new ads each brand launched since your last visit, so weekly competitor reviews take minutes instead of hours.
Swipe file and boards
Save any ad with one click and organise your swipe file into colour-coded boards by client, product or angle. Pro and Agency plans can share boards with a public link, perfect for creative briefs and client approvals.
AI studio
Break down why an ad works, generate ten hooks across proven angles, write complete ad copy variations, remix a competitor's structure for your product, script UGC videos scene by scene, generate headlines that fit Meta placements and transcribe video ads.
Store DNA
Enter any store domain to see its platform and theme, more than thirty detected apps and pixels, the public product catalogue with price range and newest launches, and the ads in the library that send traffic to it.
What works on Instagram
Instagram rewards ads that look like content. The best-performing Instagram ads usually open with a person or motion, use captions, cut quickly and avoid heavy branding in the first seconds. Many are filmed on phones by creators rather than produced in studios.
Studying long-running Instagram ads shows you the pacing, framing and hooks your audience already accepts. Look at where text sits on screen, how quickly the product appears and how the call to action is delivered.
Because most advertisers run the same ad across Facebook and Instagram, the placement list on each ad also shows you how brands use Advantage+ placements and which ads they keep exclusive to Instagram.
Who uses it
Fashion and beauty brands
Find the visual formats that win in your category.
UGC creators
Show clients examples of creator ads that keep running.
Social media managers
Bridge organic and paid by studying how ads look like content.
Agencies
Build Instagram-specific swipe files for clients.
Ecommerce teams
See how competitors present products in Reels.
App marketers
Study install ads that run across Instagram placements.
Browse real ad examples
Simple plans
Start free. Upgrade when you need more searches, boards, tracked brands and AI generations. Prices shown per month when billed monthly.
Explore the library
For solo sellers
For growing brands
For teams and agencies
Frequently asked questions
Does Instagram have its own ad library?
No. Instagram ads appear in the Meta Ad Library together with Facebook ads.
Can I see Reels ads?
Yes. Filter to Instagram and video to focus on Reels and Stories style creative.
Can I download Instagram ads?
Paid plans can download ad media and ad data for research and briefing.
Are Instagram ads included for all countries?
We index ads across many countries. Some details such as reach are only disclosed by Meta for ads delivered in the European Union.
Can I track an Instagram brand?
Yes. Track the advertiser and new ads appear in your tracker.
Where does the ad data come from?
Every ad comes from the public Meta Ad Library. We index it, keep ads searchable after they stop running and add creative previews, advertiser profiles and filters.
Is there a free plan?
Yes. The free plan lets you search, save ads to a board and track a brand without a card. Paid plans add more searches, boards, tracked brands, downloads and AI generations.
How do payments work?
Customers in India pay in rupees through Razorpay with UPI, cards and netbanking. Everyone else pays in US dollars through PayPal, which accepts PayPal balance and major cards.
Search millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.