Learn to research, write and test winning ads
Practical, no-fluff guides for media buyers, ecommerce founders and creative teams working on Facebook and Instagram.
Research
How to use the Facebook Ad Library: a complete guide
Step-by-step guide to searching the Meta Ad Library, reading what it shows, its limits for commercial ads, and faster ways to research competitor ads.
4 minute readResearchHow to spy on competitor Facebook ads and learn from them
A practical process to find competitor Facebook and Instagram ads, spot their winners, track new launches and turn what you learn into better campaigns.
4 minute readCreative
Facebook ad hooks that convert: 30 patterns with examples
Thirty proven hook patterns for Facebook and Instagram ads, why they work, how to write your own and how to test hooks without wasting budget.
4 minute readCreativeFacebook ad creative best practices that actually move results
What makes Facebook and Instagram ad creative perform: formats, aspect ratios, the first three seconds, text overlays, proof, offers and refresh cadence.
4 minute readCreativeThe complete guide to UGC ads on Facebook and Instagram
How to plan, brief, script and test user generated content ads for Facebook and Instagram, with script structures and creator briefing tips.
4 minute readCreativeFacebook ad copy formulas: 9 frameworks with templates
Nine proven copywriting frameworks for Facebook and Instagram ads, including PAS, AIDA and before after bridge, with templates you can adapt today.
4 minute readStrategy
How long should you run a Facebook ad before judging it?
When to judge, scale or turn off a Facebook ad: the learning phase, minimum data, kill rules, scaling signals and why long-running ads matter.
4 minute readStrategyInstagram ads vs Facebook ads: what is actually different
How Instagram and Facebook ads differ in audience, placements, creative style and buying, and when to run both through Advantage+ placements.
4 minute readStrategyA creative testing framework for Meta ads
A simple, repeatable framework to test Facebook and Instagram ad creative: what to test, how to structure campaigns, how to read results and what to do next.
4 minute readStrategyAdvantage+ shopping campaigns explained
What Meta Advantage+ shopping campaigns are, how they differ from manual campaigns, when to use them and why creative variety matters even more.
4 minute readEcommerce
How to find winning products with Facebook ads
Use ad library data to spot winning ecommerce products: running time, advertiser count, creative volume and store signals. A practical framework.
4 minute readEcommerceFacebook ads for dropshipping: a practical playbook
How to run profitable Facebook and Instagram ads for a dropshipping store: product research, unit economics, creative, campaign structure and scaling.
4 minute readSearch millions of real Facebook and Instagram ads with video and image previews. Free to start, no card needed.