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General ecommerce Facebook ads: examples and top advertisers
We track 181,759 general ecommerce ads from 854 brands on Facebook and Instagram, and 14,002 of them are running right now. The most targeted market is United Kingdom and the most used button is โShop nowโ.
Updated November 7, 2026, data refreshed daily
Best general ecommerce ads right now
A standout creative from each of the biggest active advertisers in this niche
Plantar fasciitis ended the 17-year career of an NBA Defensive Player of the Year. A starter on six teams. Doneโnot by injury, or because of his age, but because of a chronic condition nobody could get on top of. Here's what nobody warns you about: after 4 weeks, chronic plantar fasciitis isn't inflammation anymore. It's tissue degeneration. The fascia is breaking down. Most treatments are still targeting a problem that isn't there. The Koprez Plantar Fasciitis Sleeve is designed for the real one. Targeted compression to help deliver oxygen and nutrients to a fascia starved of blood flow. Polyaxial support straps to take the load off so the fascia can rest. โญ 200k+ daily wearers ๐ก๏ธ 30-day money-back guarantee ๐ Tap Shop Now before it's gone
Il tuo abito da sogno a massimo 1.500 Euro? ๐ Selezione esclusiva di capi unici. Prenota e vivi la Favola!
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WELCOME IN 1:64 WORLD ๐๐คฉ Pacco tracciato 48h ๐ซถ๐ป Una vasta gamma di modellini auto in scala 1:64 e non solo๐ข #diecast #scale164 #diecastcollector #shoppingonline
๐ฅHo selezionato 3 pantaloni perfetti per affrontare il caldo senza rinunciare al comfort. โ Leggeri, traspiranti e resistenti. ๐ Spedizione gratuita. Guarda il video e scegli il tuo preferito โฌ๏ธ
Three patterns show up again and again for spinal stenosis patients. Walking that stops after five minutes. Leaning forward for relief. Standing gets harder, while sitting feels fine. Many people recognize all three. And many have tried everything without lasting results. Here's what often goes unaddressed: spinal stenosis tends to shut down a deep muscle at 30-50mm that standard approaches never reach. As long as it stays offline, nothing changes for long. ReliveX uses clinical-grade NMES technology to reach that exact depth. 15 minutes a day at home. ๐ก โ FDA-cleared โ 140,000+ patients โ 90-day money-back guarantee 50% OFF today with FREE shipping. Get yours now ๐ try.relivex.com/lander/m
Stiff knees after training? The Anaconda Knee Recovery Pro uses heat, compression, and massage to boost blood flow and help you recover faster. Relieve soreness, reduce stiffness, and speed up recoveryโso youโre ready for your next session. Wireless. Easy to use and actually works. Get yours today by hitting shop now.
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Sign up freeLong-running general ecommerce winners
Ads still live after the longest time. Brands keep paying for ads that make money.
๐ฅ Special Promo Weekend ๐ฅ Da Venerdรฌ 31 Ottobre a Domenica 2 Novembre, sconto pazzesco su due pezzi irresistibili: ๐งฅ Giubbotto Ecopelle: โฌ 24,99 ๐ Felpa The North Face: โฌ 39,99 ๐ Le Promozioni continuano nei nostri Store: โถ๏ธ #Avola (SR) โ Via Siracusa da n.117 a n.123 โถ๏ธ #Caltagirone (CT) โ Viale Europa da n.36 a 40 โถ๏ธ #Canicattรฌ Positivo (AG) โ Via T. C. La Carrubba, 26-40 โถ๏ธ #Favara (AG) โ Via Capitano Callea, 33-35-37 โถ๏ธ #Gela (CL) โ Via Altamira, 36 โถ๏ธ #Leonforte (EN) โ Corso Umberto, 455 โถ๏ธ #Licata (AG) โ Via Campobello, 159 (C.C. โS. Giorgioโ) โถ๏ธ #Piazza Armerina (EN) โ Via Gabriele DโAnnunzio, 54 โถ๏ธ #Sciacca (AG) โ Via Pompei, 2 โถ๏ธ #Ragusa (RG) โ Viale delle Americhe, Snc (C.C. โIbleoโ) โถ๏ธ #Vittoria (RG) โ Via Roma, 76 ๐ Seguici su linktr.ee/serpyofficial
WELCOME IN 1:64 WORLD ๐๐คฉ Pacco tracciato 48h ๐ซถ๐ป Una vasta gamma di modellini auto in scala 1:64 e non solo๐ข #diecast #scale164 #diecastcollector #shoppingonline
Negli ultimi giorni i nostri atelier si stanno riempiendo di sposiโฆ e di tantissimi vostri messaggi ๐คตโจ Oggi ci dedichiamo a loro. Vi mostriamo una selezione di abiti diversi tra loro: dal classico intramontabile allo stile piรน moderno e contemporaneo. E tu, quale preferisci? ๐ โข โข โข #sposa2025 #abitodasposa #weddingdresses #ateliersposa #bridaloutfit
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Sign up freeTop general ecommerce advertisers
Ranked by the number of ads running right now
| Rank | Advertiser | Niche | Active ads | Total ads | Page likes | Top markets | Last launch |
|---|---|---|---|---|---|---|---|
| 1 | BURGA +2 | ๐๏ธ General ecommerce | 1,515 | 10,004 | 443K | ๐จ๐ฟ๐ฌ๐ง๐ณ๐ฑ๐ฆ๐น๐ฎ๐ช | Jun 29, 2026 |
| 2 | Anaconda Performance +1 | ๐๏ธ General ecommerce | 842 | 2,515 | 34K | ๐ฌ๐ง | Jun 29, 2026 |
| 3 | coofandy.shop +2 | ๐๏ธ General ecommerce | 776 | 1,253 | 61K | ๐ณ๏ธ๐ณ๏ธ๐ณ๏ธ๐ฉ๐ช๐ฌ๐ง | Aug 14, 2026 |
| 4 | MR LUXE US +2 | ๐๏ธ General ecommerce | 618 | 1,957 | 20K | ๐ณ๏ธ๐ฌ๐ง๐ต๐น๐ฎ๐น๐ฉ๐ช | Aug 16, 2026 |
| 5 | Pluune +1 | ๐๏ธ General ecommerce | 546 | 2,570 | 4.0K | ๐ฌ๐ง | Jun 26, 2026 |
| 6 | MAGIC JOHN +1 | ๐๏ธ General ecommerce | 385 | 6,501 | 96K | ๐ฌ๐ง๐ฉ๐ช๐ซ๐ท | Jun 29, 2026 |
| 7 | Rihoas +2 | ๐๏ธ General ecommerce | 382 | 2,500 | 118K | Jul 25, 2026 | |
| 8 | CF Coach Frederic Luclos +1 | ๐๏ธ General ecommerce | 360 | 1,493 | Unknown | ๐ซ๐ท๐ง๐ช๐ฌ๐ง | Aug 16, 2026 |
| 9 | Dore & Rose +1 | ๐๏ธ General ecommerce | 351 | 5,259 | 13K | ๐พ๐น๐ญ๐บ๐ฑ๐บ๐ธ๐ช๐ณ๏ธ | Jun 29, 2026 |
| 10 | MM Miss Mary of Sweden +1 | ๐๏ธ General ecommerce | 273 | 500 | Unknown | ๐ซ๐ท๐ซ๐ฎ๐ฑ๐บ๐ช๐ช๐ฉ๐ฐ | Aug 13, 2026 |
| 11 | BSTN Store +2 | ๐๏ธ General ecommerce | 272 | 2,500 | 158K | Jul 25, 2026 | |
| 12 | Prezor +1 | ๐๏ธ General ecommerce | 253 | 2,500 | 306 | Jul 25, 2026 | |
| 13 | Retro Brew Co. +1 | ๐๏ธ General ecommerce | 234 | 2,312 | 1.7K | Jul 26, 2026 | |
| 14 | FF FLAIR Fรบtbol +1 | ๐๏ธ General ecommerce | 231 | 250 | Unknown | Aug 16, 2026 | |
| 15 | WF Willow Fox Author +2 | ๐๏ธ General ecommerce | 227 | 2,500 | Unknown | ๐ง๐ช๐ฌ๐ง๐ฉ๐ช๐ซ๐ท๐ฆ๐น | Aug 17, 2026 |
| 16 | BF B&M France +1 | ๐๏ธ General ecommerce | 217 | 250 | Unknown | ๐ณ๏ธ๐ณ๏ธ๐ณ๏ธ๐ณ๏ธ๐ณ๏ธ | Aug 15, 2026 |
| 17 | Holo +1 | ๐๏ธ General ecommerce | 212 | 2,500 | 20K | ๐ณ๏ธ๐ฌ๐ง๐ฎ๐ช๐ซ๐ท | Aug 15, 2026 |
| 18 | RC Ralph Christian Watches +2 | ๐๏ธ General ecommerce | 211 | 1,000 | Unknown | ๐ฌ๐ง๐ณ๐ฑ๐ซ๐ท๐ฉ๐ช๐ง๐ช | Aug 13, 2026 |
| 19 | EQUESTRIAN STOCKHOLM +1 | ๐๏ธ General ecommerce | 209 | 4,063 | 107K | ๐จ๐ฟ๐ธ๐ช๐ฌ๐ง๐ณ๐ฑ๐ฉ๐ช | Jun 26, 2026 |
| 20 | C Ciriel +1 | ๐๏ธ General ecommerce | 178 | 250 | Unknown | ๐ณ๏ธ๐ณ๐ฑ๐ฌ๐ง๐ฉ๐ช | Aug 16, 2026 |
Where general ecommerce brands advertise
Number of advertisers targeting each market
Most used calls to action
Buttons on general ecommerce ads with creative previews
How to find winning general ecommerce ads
- 1
Start with long runners
Filter general ecommerce ads to those running 30 days or more. Longevity is the clearest public signal that an ad is profitable.
- 2
Study the hook and offer
Look at the first line, the first three seconds of video and the offer. Save the patterns that repeat across several winners.
- 3
Track the top brands
Follow the leading general ecommerce advertisers and get notified when they launch new creatives, so you see what they scale first.
Frequently asked questions
How many general ecommerce ads are on Facebook right now?+
Our library currently shows 14,002 active general ecommerce ads from 854 advertisers, out of 181,759 ads tracked in total.
Which general ecommerce brands advertise the most?+
Right now the most active general ecommerce advertisers include BURGA, Anaconda Performance, coofandy.shop, MR LUXE US, Pluune.
Which countries do general ecommerce ads target?+
The most common markets are United Kingdom, Germany, Italy, France, Austria.
What makes a good general ecommerce Facebook ad?+
A strong opening hook, a clear benefit or transformation, proof such as reviews or demonstrations and a single clear call to action. Long-running ads in this niche show which combinations work.
Can I save and track general ecommerce ads?+
Yes. With a free account you can save ads to your swipe file, organise them into boards and track competitor brands for new launches.
Related niches
General ecommerce ads by market
Search every general ecommerce ad
Filter by format, country, call to action and running time, and save winners to your swipe file.