General ecommerce Facebook ads: examples and top advertisers

We track 181,759 general ecommerce ads from 854 brands on Facebook and Instagram, and 14,002 of them are running right now. The most targeted market is United Kingdom and the most used button is โ€œShop nowโ€.

Updated November 7, 2026, data refreshed daily

Ads in this niche
182K
Running right now
14K
Advertisers
854
Video ads with preview
1.7K

Best general ecommerce ads right now

A standout creative from each of the biggest active advertisers in this niche

Lovisa
Lovisa
+1
Active110 days
lovisajewellery.eu
Save on Waterproof Essentials
Shop now

Waterproof, timeless, and even better on offer โœจBuy 1, get 1 50% off selected styles.

Koprez
Koprez
+1
Active134 days
offers.koprez.com
Plantar Fasciitis Ended His 17-Year NBA Career. This Is Why it Kept Coming Back.
Shop now

Plantar fasciitis ended the 17-year career of an NBA Defensive Player of the Year. A starter on six teams. Doneโ€”not by injury, or because of his age, but because of a chronic condition nobody could get on top of. Here's what nobody warns you about: after 4 weeks, chronic plantar fasciitis isn't inflammation anymore. It's tissue degeneration. The fascia is breaking down. Most treatments are still targeting a problem that isn't there. The Koprez Plantar Fasciitis Sleeve is designed for the real one. Targeted compression to help deliver oxygen and nutrients to a fascia starved of blood flow. Polyaxial support straps to take the load off so the fascia can rest. โญ 200k+ daily wearers ๐Ÿ›ก๏ธ 30-day money-back guarantee ๐Ÿ‘‰ Tap Shop Now before it's gone

Come in una Favola
Come in una Favola
+1
Active127 days
comeinunafavola.it
Abiti da sposa a prezzi accessibili
Book now

Il tuo abito da sogno a massimo 1.500 Euro? ๐Ÿ˜ Selezione esclusiva di capi unici. Prenota e vivi la Favola!

Israel Blessing
Israel Blessing
+1
Active3 days
israelblessing.com
โœก๏ธŽ Produced & Shipped from ISRAEL โœก๏ธŽ
Shop now

Honor Their Roots with a Personalized Touch โค๏ธ Handcrafted in Israel โœก๏ธŽ Free Shipping

Motorsport Maranello Store
Motorsport Maranello Store
+1
Active260 days
store.motorsportitalia.it
Order now

WELCOME IN 1:64 WORLD ๐Ÿ˜๐Ÿคฉ Pacco tracciato 48h ๐Ÿซถ๐Ÿป Una vasta gamma di modellini auto in scala 1:64 e non solo๐Ÿ’ข #diecast #scale164 #diecastcollector #shoppingonline

Capone Caccia
Capone Caccia
Active130 days
caponecaccia.it
Learn more

๐Ÿ’ฅHo selezionato 3 pantaloni perfetti per affrontare il caldo senza rinunciare al comfort. โœ… Leggeri, traspiranti e resistenti. ๐Ÿšš Spedizione gratuita. Guarda il video e scegli il tuo preferito โฌ‡๏ธ

ReliveX
ReliveX
+1
Active133 days
try.relivex.com
3 Patterns That Point to Spinal Stenosis Every Time
Shop now

Three patterns show up again and again for spinal stenosis patients. Walking that stops after five minutes. Leaning forward for relief. Standing gets harder, while sitting feels fine. Many people recognize all three. And many have tried everything without lasting results. Here's what often goes unaddressed: spinal stenosis tends to shut down a deep muscle at 30-50mm that standard approaches never reach. As long as it stays offline, nothing changes for long. ReliveX uses clinical-grade NMES technology to reach that exact depth. 15 minutes a day at home. ๐Ÿก โœ… FDA-cleared โœ… 140,000+ patients โœ… 90-day money-back guarantee 50% OFF today with FREE shipping. Get yours now ๐Ÿ‘‰ try.relivex.com/lander/m

Anaconda Performance
Anaconda Performance
+1
Active131 days
anacondaperformance.com
Fast Relief for Stiff, Sore Knees
Shop now

Stiff knees after training? The Anaconda Knee Recovery Pro uses heat, compression, and massage to boost blood flow and help you recover faster. Relieve soreness, reduce stiffness, and speed up recoveryโ€”so youโ€™re ready for your next session. Wireless. Easy to use and actually works. Get yours today by hitting shop now.

See all 181,759 ads

Create a free account to unlock every creative, video and landing page.

Sign up free

Long-running general ecommerce winners

Ads still live after the longest time. Brands keep paying for ads that make money.

SERPY Vittoria
SERPY Vittoria
Active372 days
Call now

๐Ÿ”ฅ Special Promo Weekend ๐Ÿ”ฅ Da Venerdรฌ 31 Ottobre a Domenica 2 Novembre, sconto pazzesco su due pezzi irresistibili: ๐Ÿงฅ Giubbotto Ecopelle: โ‚ฌ 24,99 ๐Ÿ‘• Felpa The North Face: โ‚ฌ 39,99 ๐Ÿ“ Le Promozioni continuano nei nostri Store: โ–ถ๏ธ #Avola (SR) โ€“ Via Siracusa da n.117 a n.123 โ–ถ๏ธ #Caltagirone (CT) โ€“ Viale Europa da n.36 a 40 โ–ถ๏ธ #Canicattรฌ Positivo (AG) โ€“ Via T. C. La Carrubba, 26-40 โ–ถ๏ธ #Favara (AG) โ€“ Via Capitano Callea, 33-35-37 โ–ถ๏ธ #Gela (CL) โ€“ Via Altamira, 36 โ–ถ๏ธ #Leonforte (EN) โ€“ Corso Umberto, 455 โ–ถ๏ธ #Licata (AG) โ€“ Via Campobello, 159 (C.C. โ€œS. Giorgioโ€) โ–ถ๏ธ #Piazza Armerina (EN) โ€“ Via Gabriele Dโ€™Annunzio, 54 โ–ถ๏ธ #Sciacca (AG) โ€“ Via Pompei, 2 โ–ถ๏ธ #Ragusa (RG) โ€“ Viale delle Americhe, Snc (C.C. โ€œIbleoโ€) โ–ถ๏ธ #Vittoria (RG) โ€“ Via Roma, 76 ๐Ÿ”— Seguici su linktr.ee/serpyofficial

Motorsport Maranello Store
Motorsport Maranello Store
+1
Active260 days
store.motorsportitalia.it
Order now

WELCOME IN 1:64 WORLD ๐Ÿ˜๐Ÿคฉ Pacco tracciato 48h ๐Ÿซถ๐Ÿป Una vasta gamma di modellini auto in scala 1:64 e non solo๐Ÿ’ข #diecast #scale164 #diecastcollector #shoppingonline

Come in una Favola
Come in una Favola
+1
Active226 days
comeinunafavola.it
Book now

Negli ultimi giorni i nostri atelier si stanno riempiendo di sposiโ€ฆ e di tantissimi vostri messaggi ๐Ÿคตโœจ Oggi ci dedichiamo a loro. Vi mostriamo una selezione di abiti diversi tra loro: dal classico intramontabile allo stile piรน moderno e contemporaneo. E tu, quale preferisci? ๐Ÿ’ โ€ข โ€ข โ€ข #sposa2025 #abitodasposa #weddingdresses #ateliersposa #bridaloutfit

Paris Prix
Paris Prix
Active184 days
paris-prix.com
Lampe ร  Poser Bois "Abat-jour" 46cm Gris
Shop now

Dรฉcouvrez tous nos produits pour sublimer votre intรฉrieur sur Paris-prix.com โšก

See all 181,759 ads

Create a free account to unlock every creative, video and landing page.

Sign up free

Top general ecommerce advertisers

Ranked by the number of ads running right now

All advertisers
RankAdvertiserNicheActive adsTotal adsPage likesTop marketsLast launch
1BURGA
BURGA
+2
๐Ÿ›๏ธ General ecommerce1,51510,004443K๐Ÿ‡จ๐Ÿ‡ฟ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ฎ๐Ÿ‡ชJun 29, 2026
2Anaconda Performance
Anaconda Performance
+1
๐Ÿ›๏ธ General ecommerce8422,51534K๐Ÿ‡ฌ๐Ÿ‡งJun 29, 2026
3coofandy.shop
coofandy.shop
+2
๐Ÿ›๏ธ General ecommerce7761,25361K๐Ÿณ๏ธ๐Ÿณ๏ธ๐Ÿณ๏ธ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡งAug 14, 2026
4MR LUXE US
MR LUXE US
+2
๐Ÿ›๏ธ General ecommerce6181,95720K๐Ÿณ๏ธ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ต๐Ÿ‡น๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡ฉ๐Ÿ‡ชAug 16, 2026
5Pluune
Pluune
+1
๐Ÿ›๏ธ General ecommerce5462,5704.0K๐Ÿ‡ฌ๐Ÿ‡งJun 26, 2026
6MAGIC JOHN
MAGIC JOHN
+1
๐Ÿ›๏ธ General ecommerce3856,50196K๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ซ๐Ÿ‡ทJun 29, 2026
7Rihoas
Rihoas
+2
๐Ÿ›๏ธ General ecommerce3822,500118KJul 25, 2026
8CF
Coach Frederic Luclos
+1
๐Ÿ›๏ธ General ecommerce3601,493Unknown๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡งAug 16, 2026
9Dore & Rose
Dore & Rose
+1
๐Ÿ›๏ธ General ecommerce3515,25913K๐Ÿ‡พ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡บ๐Ÿ‡ฑ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ช๐Ÿณ๏ธJun 29, 2026
10MM
Miss Mary of Sweden
+1
๐Ÿ›๏ธ General ecommerce273500Unknown๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ซ๐Ÿ‡ฎ๐Ÿ‡ฑ๐Ÿ‡บ๐Ÿ‡ช๐Ÿ‡ช๐Ÿ‡ฉ๐Ÿ‡ฐAug 13, 2026
11BSTN Store
BSTN Store
+2
๐Ÿ›๏ธ General ecommerce2722,500158KJul 25, 2026
12Prezor
Prezor
+1
๐Ÿ›๏ธ General ecommerce2532,500306Jul 25, 2026
13Retro Brew Co.
Retro Brew Co.
+1
๐Ÿ›๏ธ General ecommerce2342,3121.7KJul 26, 2026
14FF
FLAIR Fรบtbol
+1
๐Ÿ›๏ธ General ecommerce231250UnknownAug 16, 2026
15WF
Willow Fox Author
+2
๐Ÿ›๏ธ General ecommerce2272,500Unknown๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ฆ๐Ÿ‡นAug 17, 2026
16BF
B&M France
+1
๐Ÿ›๏ธ General ecommerce217250Unknown๐Ÿณ๏ธ๐Ÿณ๏ธ๐Ÿณ๏ธ๐Ÿณ๏ธ๐Ÿณ๏ธAug 15, 2026
17Holo
Holo
+1
๐Ÿ›๏ธ General ecommerce2122,50020K๐Ÿณ๏ธ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฎ๐Ÿ‡ช๐Ÿ‡ซ๐Ÿ‡ทAug 15, 2026
18RC
Ralph Christian Watches
+2
๐Ÿ›๏ธ General ecommerce2111,000Unknown๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ง๐Ÿ‡ชAug 13, 2026
19EQUESTRIAN STOCKHOLM
EQUESTRIAN STOCKHOLM
+1
๐Ÿ›๏ธ General ecommerce2094,063107K๐Ÿ‡จ๐Ÿ‡ฟ๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฉ๐Ÿ‡ชJun 26, 2026
20C
Ciriel
+1
๐Ÿ›๏ธ General ecommerce178250Unknown๐Ÿณ๏ธ๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฉ๐Ÿ‡ชAug 16, 2026

Where general ecommerce brands advertise

Number of advertisers targeting each market

๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom338
๐Ÿ‡ฉ๐Ÿ‡ช Germany147
๐Ÿ‡ฎ๐Ÿ‡น Italy144
๐Ÿ‡ซ๐Ÿ‡ท France131
๐Ÿ‡ฆ๐Ÿ‡น Austria113
๐Ÿ‡ง๐Ÿ‡ช Belgium108
๐Ÿ‡ต๐Ÿ‡น Portugal106
๐Ÿ‡ธ๐Ÿ‡ช Sweden83

Most used calls to action

Buttons on general ecommerce ads with creative previews

Shop now1,536
Learn more282
Visit Instagram profile139
See details108
Order now92
Watch more77

How to find winning general ecommerce ads

  1. 1

    Start with long runners

    Filter general ecommerce ads to those running 30 days or more. Longevity is the clearest public signal that an ad is profitable.

  2. 2

    Study the hook and offer

    Look at the first line, the first three seconds of video and the offer. Save the patterns that repeat across several winners.

  3. 3

    Track the top brands

    Follow the leading general ecommerce advertisers and get notified when they launch new creatives, so you see what they scale first.

Frequently asked questions

How many general ecommerce ads are on Facebook right now?+

Our library currently shows 14,002 active general ecommerce ads from 854 advertisers, out of 181,759 ads tracked in total.

Which general ecommerce brands advertise the most?+

Right now the most active general ecommerce advertisers include BURGA, Anaconda Performance, coofandy.shop, MR LUXE US, Pluune.

Which countries do general ecommerce ads target?+

The most common markets are United Kingdom, Germany, Italy, France, Austria.

What makes a good general ecommerce Facebook ad?+

A strong opening hook, a clear benefit or transformation, proof such as reviews or demonstrations and a single clear call to action. Long-running ads in this niche show which combinations work.

Can I save and track general ecommerce ads?+

Yes. With a free account you can save ads to your swipe file, organise them into boards and track competitor brands for new launches.

Related niches

General ecommerce ads by market

Free plan, no card needed

Search every general ecommerce ad

Filter by format, country, call to action and running time, and save winners to your swipe file.

Start free