Ad hook generator
The first three seconds decide whether anyone watches your ad. Get ten opening lines across ten proven angles for any product in seconds.
How to use this generator
- 1Describe your product.
- 2Add your audience for sharper hooks.
- 3Generate ten hooks, each labelled with its angle.
- 4Pick three that fit your brand and film them as alternative openings.
- 5Keep the body of the video the same so you test only the hook.
Why the hook matters most
People scroll fast. Your hook is the line or visual in the first seconds that makes them stop. A stronger hook raises watch time and click-through rate, which lowers your costs.
Ten proven hook angles
- Curiosity, hint at something surprising
- Pain point, name the frustration
- Bold claim, make a specific promise
- Question, ask what the viewer is already thinking
- Social proof, lead with results or reviews
- Before and after, show the change
- Mistake, warn about a common error
- Story, open in the middle of a moment
- Statistic, use a specific number
- Direct callout, name the exact audience
Frequently asked questions
What is an ad hook?
The opening line or visual of an ad that grabs attention in the first one to three seconds.
How many hooks should I test?
Three to five per concept is a good starting point.
Do hooks work for static image ads?
Yes. For static ads, the hook is the headline text on the image and the first line of primary text.
Is this tool free?
Yes, with five free generations a day. The AI studio in a free account offers more tools and generations.
Can I use it for TikTok ads?
Yes. The hooks work for any short video platform, including Reels and TikTok.
See which Facebook and Instagram ads your competitors keep running, the clearest signal of what is profitable in your niche.