Definition
Placements are the places your ads appear, such as Facebook Feed, Instagram Reels, Stories, Messenger and the Audience Network.
Placements explained
Different placements have different formats and costs. Supplying vertical and square assets lets each placement show a native-looking ad.
Example
An ad appears in Instagram Stories in 9:16 and in Facebook Feed in 4:5.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.