Definition
Advantage+ placements lets Meta show your ads wherever results are likely to be cheapest across its apps. It replaced the older automatic placements setting.
Advantage+ placements explained
It usually lowers cost per result by giving the system more inventory. Check placement breakdowns and improve weak assets before excluding placements.
Example
A campaign runs across Facebook, Instagram, Messenger and Audience Network automatically.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.