Definition
Advantage+ is Meta's family of automated advertising features. It uses machine learning to handle targeting, placements, creative variations and budget.
Advantage+ explained
Advantage+ includes options such as Advantage+ audience, Advantage+ placements, Advantage+ creative enhancements and Advantage+ shopping campaigns. Automation shifts the advertiser's main lever toward creative quality and variety.
Example
A brand switches from interest targeting to Advantage+ audience and lets creative signal who the ad is for.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.