Definition
An Advantage+ shopping campaign is an automated Meta campaign type built for online sales. It combines automated targeting, placements and budget allocation in one campaign.
Advantage+ shopping campaign explained
These campaigns work best with healthy conversion tracking and a varied set of creatives. Advertisers can cap how much budget goes to existing customers.
Example
An ecommerce brand loads twelve distinct creatives into an Advantage+ shopping campaign to scale a proven offer.
See it in real ads
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