Advertising glossary

What is Advantage+ catalog ads?

Definition

Advantage+ catalog ads, formerly dynamic product ads, automatically show products from your catalog to people likely to buy them. They are popular for retargeting.

Advantage+ catalog ads explained

Catalog ads use your product feed to show relevant items, such as products someone viewed. They can also prospect to new audiences.

Example

A shopper who viewed sneakers sees an ad with those exact sneakers the next day.

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