Definition
Retargeting shows ads to people who have already interacted with your brand. It converts warm interest into purchases.
Retargeting explained
Common audiences include site visitors, cart abandoners and video viewers. Proof, offers and objection handling work well in retargeting.
Example
An ad offering free shipping to people who added to cart but did not buy.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.