Definition
Reels ads are full-screen vertical video ads shown between Reels on Instagram and Facebook. They feel native to short-form video viewing.
Reels ads explained
Reels ads reward fast pacing, creator-style delivery, captions and strong hooks. Keep key text away from the top and bottom of the frame where the interface overlays.
Example
A 20 second vertical UGC video shown between Instagram Reels.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.