Definition
UGC ads use content that looks and feels like it was created by real customers. They often outperform polished brand ads on social platforms.
UGC explained
UGC builds trust through peer recommendation and fits native vertical placements. Brands commission creators or reuse customer content with permission.
Example
A customer films herself unboxing and using a skincare product on her phone.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.