Definition
A winning ad is one that reliably delivers profitable results and keeps running. In public ad libraries, long running time is the clearest sign of a winner.
Winning ad explained
Brands turn off ads that lose money, so ads that run for months are usually performing well. Studying them reveals proven angles and formats.
Example
A competitor ad that has been active for 120 days with many variations.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.