Advertising glossary

What is Ad library?

Definition

An ad library is a searchable database of ads. The Meta Ad Library shows ads running across Facebook, Instagram and other Meta platforms.

Ad library explained

Meta built its library for transparency. Marketers use ad libraries to research competitors, find winning creative and spot trends.

Example

Searching an advertiser in the Meta Ad Library to see every active ad they run.

See it in real ads

Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.

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