Definition
Partnership ads run from a creator's or partner's handle together with the brand's. They were formerly called branded content ads or whitelisting.
Partnership ads explained
Because they appear from a real person, partnership ads can feel more authentic and often see strong engagement.
Example
A fitness creator's post promoted as an ad showing both the creator and the brand.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.