Definition
The landing page is where people arrive after clicking an ad. Its speed, relevance and offer strongly affect conversion rate.
Landing page explained
The page should continue the promise of the ad. Many long-running ads send traffic to dedicated pages such as listicles or advertorials rather than the homepage.
Example
An ad about a pillow for neck pain links to a page that opens with neck pain relief.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.