Definition
Add to cart rate is the share of visitors who add a product to their cart. It is an early signal of purchase intent.
Add to cart rate explained
It is useful when judging new ads before purchases accumulate. A good add to cart rate with few purchases points to checkout friction or shipping costs.
Formula
Add to cart rate = add to carts ÷ visitors × 100
Example
200 add to carts from 2,500 visitors is an add to cart rate of 8%.
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