Definition
The Conversions API sends conversion events from your server directly to Meta. It makes tracking more reliable than the browser pixel alone.
Conversions API explained
Server events are not blocked by browsers or ad blockers. Most ecommerce platforms offer one-click Conversions API integrations. Events from pixel and server should be deduplicated with a shared event ID.
Example
A Shopify store enables the Meta sales channel so purchases are sent from the server as well as the pixel.
See it in real ads
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