Definition
An ad angle is the core reason to buy that an ad emphasises. The same product can be sold with many different angles.
Ad angle explained
Common angles include saving time, saving money, transformation, status, health and fear of missing out. Testing angles usually produces bigger wins than testing small details.
Example
A blender sold on convenience in one ad and on health in another.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.