Definition
The offer is what the customer gets and the terms, such as price, bundle, bonus or guarantee. A strong offer can lift results as much as new creative.
Offer explained
Offers work best when they are simple, believable and clearly stated in the ad and on the landing page.
Example
Buy two, get one free with a 60 day money-back guarantee.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.