Definition
Value optimisation tells Meta to find people likely to spend more, not just people likely to buy. It needs purchase value data.
Value optimisation explained
It suits stores with a wide range of order values and works with ROAS goal bidding.
Example
A furniture store optimises for value so Meta prioritises buyers of larger items.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.