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Advertising glossary

What is Interest targeting?

Definition

Interest targeting restricts ads to people Meta associates with specific interests or behaviours. It was once the main way to find audiences.

Interest targeting explained

Interests can help for niche products or new accounts with little data. Meta may expand beyond them when Advantage+ audience is enabled.

Example

Targeting people interested in yoga and meditation for a yoga mat.

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Broad targetingBroad targeting uses minimal audience restrictions, often only location, age and gender.Lookalike audienceA lookalike audience is a group of people Meta finds who resemble a source audience, such as your customers.Ad setAn ad set is the level of a Meta campaign where budget (with ABO), schedule, audience, placements and optimisation are defined.