Definition
Impressions are the number of times your ads were shown on screen. One person can generate many impressions.
Impressions explained
Impressions are the basis for CPM and CTR calculations. They do not guarantee that someone looked at the ad, which is why hook rate and engagement matter.
Example
A campaign delivers 120,000 impressions in a week.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.