Definition
Engagement rate measures likes, comments, shares and saves relative to impressions or reach. It shows how much an ad resonates.
Engagement rate explained
High engagement can support delivery and adds social proof, but it does not always correlate with sales.
Formula
Engagement rate = engagements ÷ impressions × 100
Example
500 engagements from 20,000 impressions is a 2.5% engagement rate.
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