Definition
Dynamic creative lets you upload several images, videos, headlines and texts that Meta combines automatically. It finds the best performing combinations for each person.
Dynamic creative explained
Dynamic creative is useful for testing copy and headline variations. For testing distinct concepts, separate ads give clearer results. In the ad library, dynamic creative ads often show several variations under one ad.
Example
An ad set with three videos, five primary texts and four headlines that Meta mixes and matches.
See it in real ads
Browse millions of real Facebook and Instagram ads to see how top advertisers put these ideas into practice.