Media Ads Library
Advertising glossary

What is Cost per ThruPlay?

Definition

Cost per ThruPlay is the average cost for each video view of at least 15 seconds or to completion. It is used for video view campaigns.

Cost per ThruPlay explained

Low cost per ThruPlay builds cheap video engagement audiences for retargeting.

Formula

Cost per ThruPlay = spend ÷ ThruPlays

Example

Spending 200 dollars for 10,000 ThruPlays is 2 cents per ThruPlay.

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Keep learning

ThruPlayA ThruPlay is counted when a video is watched to completion or for at least 15 seconds.Hold rateHold rate measures how many people keep watching a video beyond the hook.Custom audienceA custom audience is a group of people you already know, such as website visitors, customers or video viewers.