Definition
Break-even ROAS is the return on ad spend where ad revenue exactly covers product costs and ad spend. Below it you lose money.
Break-even ROAS explained
It equals one divided by your margin before ads. Every campaign target should sit above it.
Formula
Break-even ROAS = 1 ÷ margin before ads
Example
A product with a 50% margin before ads has a break-even ROAS of 2.
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